SEO · Bing
Set up Bing Webmaster Tools (English)
Bing Webmaster Tools is the free dashboard that shows how Bing crawls and ranks your site — and because Bing powers ChatGPT and Copilot's web answers, verifying here is also how you get found by AI assistants.
1. Add and verify your site
Sign in at bing.com/webmasters and add your site. The fastest path is to import it straight from Google Search Console; otherwise verify with a DNS record, an XML file, or a meta tag in your <head>:
<meta name="msvalidate.01" content="YOUR_CODE" />Follow the full walkthrough in the English Bing setup guide.
2. Submit your sitemap
Under Sitemaps, submit your sitemap URL so Bing discovers every page at once:
https://example.com/sitemap.xmlTareas relacionadas
Preguntas frecuentes
Why does Bing matter if most traffic is Google?
Because Bing's index feeds Microsoft Copilot and ChatGPT's web browsing. Being indexed by Bing is one of the few levers you have to appear in AI assistant answers, on top of the Bing and DuckDuckGo search traffic itself.
Can I reuse my Google verification?
Yes. Bing Webmaster Tools lets you import sites and sitemaps directly from Google Search Console, so you can be verified in a couple of clicks without touching your DNS again.
Is Bing Webmaster Tools free?
Completely free, like Google Search Console. You get crawl stats, search performance, URL inspection, sitemap submission and an API at no cost.